Serve First CX 🇬🇧
AI-powered customer experience platform integrating compliance, feedback surveys, mystery shopping, brand audits, and sentiment analysis.
About Serve First CX
The company offers an AI-driven customer experience software platform that integrates customer, operational, and market signals to provide actionable insights for multi-location businesses. Key technologies include real-time feedback capture, data analysis through an AI analyst, and task routing for corrective actions, enabling organizations to address issues efficiently across various sectors such as retail and hospitality.
Serve First CX is a UK-based company founded in 2020, now around 54 people. It has raised $12.9M in disclosed funding. FundFinder classes it as AI & ML.
Founder: Erol Ayvaz (Founder & CEO; previously Fourth, Franchisee; University of Northampton).
Its investors also appear on FundFinder's most-active lists for Seed · Generalist (110 funds), Seed · Consumer (63 funds), Seed · Games & Entertainment (43 funds).
Company facts from Harmonic and public filings; team backgrounds from public profiles. Refreshed weekly.
Seed · Apr 2026
- Mercia Asset Management PLC — Seed, Series A and Series B generalist investor. · cheques £500k – £10M
- Pembroke VCT — Pembroke is a venture capital trust focusing on growth stage companies in the health and fitness, apparel, media, and technology sectors. · cheques £1M – £3M