MAGIC AI 🇬🇧
AI fitness mirror using computer vision, 3D cameras and connected weights for personalised home training with real-time form feedback.
About MAGIC AI
The main product is an AI-powered fitness mirror that utilizes computer vision, 3D cameras, and connected weights to provide personalized training experiences at home, allowing users to perform exercises in front of an intelligent hologram that offers real-time feedback on form and rep counting. This technology enables hyper-personalized workouts by integrating custom software and co-created content with top athletes, facilitating a unique training environment without the high costs associated with traditional personal training.
MAGIC AI is a UK-based company founded in 2021, now around 51 people. FundFinder classes it as AI & ML.
Founded by Varun Bhanot (Co-Founder and CEO; repeat founder; previously Entrepreneur First, Hubble; University of Cambridge), Sunil Jindal (Co-Founder & Chief Product Officer; repeat founder; previously Apple, Diren Kartal - Project X; General Assembly).
Company facts from Harmonic and public filings; team backgrounds from public profiles. Refreshed weekly.
Series B · Sep 2026
Active Partners- Active Partners — Partners with innovative entrepreneurs in the consumer, leisure and retail space, providing intellectual and financial capital, operational expertise and a rich network of contacts to help build scalable, successful busi · cheques £1M – £5M