โ† Back

Insider

Round

About Insider

The main product is an AI-powered customer engagement platform that integrates a Customer Data Platform (CDP) to unify data, personalization, and journey orchestration across various communication channels such as WhatsApp, SMS, Email, and Web. It utilizes Agentic AI, Generative AI, and Predictive AI technologies to enhance customer insights and optimize engagement strategies.

Insider is a company founded in 2011, now around 1504 people.

Founded by Robert Fulton (UK Co-founder at; previously Etsy, Google; Imperial College London), Serhat Soyuerel (Co-founder and Chief Revenue Officer (CRO); repeat founder; previously English & More International Learning Centre, Investment Banking in Moscow - RUSSIA; London School of Economics and Political Science), Hande Cilingir (Co-Founder & CEO; repeat founder; previously English&More International Learning Centre, Hillside - Alarko Tourism Group; Shanghai Normal University), Mehmet Sinan Toktay (Co-Founder & CTO; previously Oracle; Istanbul Technical University), Okan Yedibela (Co-founder&Sr. Software Architect; Anadolu University), Arda Koterin (Co-Founder & Chief Customer Officer; previously Colgate-Palmolive, Procter & Gamble; London School of Economics and Political Science).

Company facts from Harmonic and public filings; team backgrounds from public profiles. Refreshed weekly.

Want the latest on Insider? Our research agent pulls the current description, latest round and full investor base from public sources (about a minute).

Round

  • 212 VC โ€” 212 is a B2B tech VC founded in Istanbul in 2011 and based in Luxembourg, with a presence in London, Doha, Dubai and San Francisco.
  • 500 Global โ€” 500 Global (formerly 500 Startups) is a venture capital firm founded in 2010 that invests early in globally ambitious founders building fast-growing technology companies. ยท cheques ยฃ150k โ€“ ยฃ2.5M

Read the announcement โ†—

Raising your own round? See which European funds fit โ†’