Dragonfly AI 🇬🇧
Creative insights platform using a patented biological algorithm to analyse and optimise visual content performance.
About Dragonfly AI
Dragonfly AI provides a creative testing platform that predicts how visual assets may perform across channels, including digital advertising, packaging, ecommerce, and retail. Its patented biological algorithm models human visual responses to generate attention, memory, and emotion metrics, benchmark assets, and provide recommendations for refinement.
Dragonfly AI is a UK-based company founded in 2018, now around 50 people. It has raised $20.5M in disclosed funding. FundFinder classes it as AI & ML.
Founded by David Mitchell (Co-Founder; repeat founder; previously Actito (Previously Smartfocus), Black Swan Data; Bishop Challoner), Mark Bainbridge (Co-Founder/CCO; repeat founder; previously Bainbridge Cooper Associates, Black Swan Data; Cardiff University), Steve King (Co-Founder and CEO; repeat founder; previously Black Swan Data, Black Swan Data (aquired); University of Exeter).
Its investors also appear on FundFinder's most-active lists for Series A · B2B (80 funds), Series A · Healthcare & Wellbeing (54 funds), Series A · Consumer (43 funds).
Company facts from Harmonic and public filings; team backgrounds from public profiles. Refreshed weekly.
Series A · Jan 2026
- 24 Haymarket — 24 Haymarket is an investment network of highly experienced investors and senior operators. · cheques £1M – £5M
- Guinness Ventures — Guinness Ventures has invested into early stage businesses since 2010, providing capital to a wide range of UK companies · cheques £1M – £5M