Affinity Labs 🇬🇧
Affinity Labs develops software products in collaboration with content creators, focusing on B2C applications that align with the creators' brands and niches. The company employs a methodical approach that includes validating ideas through audience engagement, prototyping, and building comprehensive
About Affinity Labs
Affinity Labs is a UK-based company founded in 2025, now around 10 people. It has raised $2M in disclosed funding. FundFinder classes it as Proptech & Construction.
Founded by Sunny Panchal (Co-Founder & CTO; previously Amazon Web Services, Inc., Goldman Sachs; London Metropolitan University), Edoardo Ricci (Co-Founder, CEO; repeat founder; previously Abatable, Horus Capital Ltd; University of Bristol), Ahmed E. (Co-founder & COO; previously Allye, Amazon; London Business School).
Its investors also appear on FundFinder's most-active lists for Pre-seed · B2B (72 funds), Pre-seed · Fintech (59 funds), Pre-seed · Generalist (71 funds).
Company facts from Harmonic and public filings; team backgrounds from public profiles. Refreshed weekly.
Pre-seed · Oct 2026
- Antler — Antler is a global early-stage venture capital firm that builds and invests in the defining technology companies of tomorrow. · cheques £100k – £100k
- Fuel Ventures — Fuel Ventures is a technology fund investing in marketplaces, fintech, platforms, and SaaS companies. · cheques £200k – £4M
- Playfair Capital — Playfair Capital is an early-stage fund backing founders building technology that changes the way people live and work. · cheques £500k – £2.5M