True
Europe HQ
Pre-seed Seed Series-A
Last updated 21 Sep 2026
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01 · Thesis & focus
True is Europe's leading investment & innovation firm focused on the Consumer & Retail sector. Our VC fund invests in early-stage Consumer businesses (B2C & B2B) across Consumer (products & tech), Retail Tech and Sustainability tech.
Cheque range
£100k – £2M
Stages
Pre-seed, Seed, Series A
Avg deals / year
2.5
Leads rounds
Yes
HQ
–
Fund type
Venture fund
02 · Recent publicly announced deals
No recent deals recorded.
03 · Similar firms
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